- “GHD advertising campaign across cultures: A case study” by Stefania M. Maci. Revista alicantina de estudios ingleses. No. 19 (Nov. 2006). pp. 211-223.
- “How the iPhone became divine: new media, religion, and the intertextual circulation of meaning” by Heidi A. Campbell and Antonio C. La Pastina, Texas A&M University. New Media & Society, SAGE Publications. Vol. 12, No. 7 (Nov., 2010), pp. 1191-1207.
- “In the Flow of Media, Religion, and Culture: A Case Study With TVbyGIRLS” by Claire Bischoff, Rebecca Richards Bullen, Molly Nemer, and Rachel Quednau. Religious Education, Religious Education Association. Vol. 106, No. 4 (Aug., 2011), pp. 384-97.
- Issues in American Advertising: Media, Society, and a Changing World. (Chapter on Islam). Tom Reichert, executive editor. The Copy Workshop, a division of Bruce Bendinger Creative Communications Inc. Chicago, Ill, 2008.
- “The Case Study Approach in Cross-Cultural Research” by S. Watson Dunn. Journal of Marketing Research, American Marketing Association. Vol. 3, No. 1 (Feb., 1966), pp. 26-31.