- Brands of Faith: Marketing Religion in a Commercial Age. Mara Einstein. Routledge, 2007.
- Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers. Bob Hutchins and Greg Stielstra. Wiley, 2009.
- Issues in American Advertising: Media, Society, and a Changing World. Tom Reichert, executive editor. The Copy Workshop, a division of Bruce Bendinger Creative Communications Inc. Chicago, Ill, 2008.
- On Earth As It Is In Advertising?: Moving from Commercial Hype to Gospel Hope. Sam Van Eman. Wipf & Stock Publishers, April 1, 2010.
- The Religious Dimensions of Advertising. Tricia Sheffield. Palgrave Macmillan, Nov. 14, 2006.
- Religion, Culture and Advertising: A Pakistani Perspective. Hamza Javed. Lap Lambert Academic Publishing, Aug. 6, 2012.